Grammar Hammer: Incent, Incentive, Incentivize?

blog_grammarhammer

A classic sales tactic is to create a promotion that gives potential customers an incentive to buy.

Almost every advertisement for a new car includes incentives for trading in your old one, or having the dealership do your taxes and double your refund to use as your down payment.

One highly-publicized example of “incentive marketing” was Chipotle Mexican Grill’s promotion to give away a free burrito with every tofu entree purchased. Even though many of Chipotle’s customers are meat-lovers, they were given an incentive to try a vegetarian option.

This made me want to look at the history of the word “incentivize.” At first, I thought it was merely our modern habit of taking a noun, adding “-ize” to the end of it and coming up with a new verb (for example, woman + ize = womanize). Language is always evolving and I always thought “incentivize” was a fancy way of saying “motivate” or “encourage.”

I also didn’t think “to incent” was a proper verb. To me, it sounded too similar to “incite” and I don’t think managers want to provoke their employees.

Grammar Hammer Incentive Final

However, “incent” and “incentivize” are now recognized in the Merriam-Webster dictionary, so even though these sound like non-words to me, they’re here to stay.

There is one important distinction between “incent/incentivize” and “encourage/motivate,” and it’s the nuance that needs to be seen.

Incentives are a reward and are used when the target audience isn’t propelled into action without the incentive.

Encouraging and motivating someone is part of good leadership and doesn’t require a carrot at the end of a stick.

I can accept the fact that “incentivize” is a word and will likely see its use increase, but I can also decide that in my own writing, I will find another word.

If I’m trying to motivate or encourage my team by offering them a perk or reward, it’s an incentive. I do not intend to incite or incent them.

Have a grammar rule you’d like me to explore? Drop me a line at [email protected]

Want more grammar and writing tips? Subscribe to Beyond Bylines to receive our blog posts by email.

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Author Catherine Spicer is a manager of customer content services at PR Newswire. A version of this post originally appeared on Beyond PR.

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138 Responses

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    The discussion around terms like “incent,” “incentive,” and “incentivize” highlights how language evolves to match business needs. As noted, “incentivize” is now recognized in major dictionaries, reflecting its growing usage in professional contexts. When motivating a team or customers, the distinction between offering an incentive and simply encouraging action is important—true incentives involve a tangible reward. For those looking to visualize concepts or strategies, our tool currently supports exporting to native Excalidraw format, with PNG, SVG, and PDF export options coming soon. Learn more at our website.

  122. thoughtfulavenuec0bc3306e3 says:

    As discussed in the article, the distinction between offering an incentive and simply encouraging action is subtle but important: incentives are tangible rewards used when motivation alone isn’t enough. For teams and leaders needing to visualize such concepts or strategies, tools like Flowchart AI can help turn ideas into clear, structured diagrams.

  123. nickford says:

    This is a great breakdown! It’s funny how incentives are a part of everything, even gaming. I was just looking at the grow a garden stock tracker, trying to decide on the best time to sell my virtual fruit.

  124. chile97 says:

    Thanks for breaking down the subtle differences between “incent,” “incentivize,” and “encourage”! I’ve always leaned toward “motivate” in my own writing, but it’s helpful to understand the nuance — especially the idea that incentives are tied to rewards, not just leadership.
    Language is definitely evolving faster than we think. And while I still flinch a little at “incent,” I appreciate the thoughtful exploration! 😊
    Also, for anyone needing a quick mental break between writing sessions or grammar debates, Cookie Clicker is a fun and oddly rewarding way to pass the time — no incentive required! 🍪📚

  125. Maria Adil says:

    Thanks for the insightful “Grammar Hammer: Incent, Incentive, Incentivize?” post—your clear explanation of the nuances between incentivize, incent, and encourage really helped clarify a common confusion in promotional language and leadership communication.
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  127. thoughtfulavenuec0bc3306e3 says:

    A classic sales tactic is to create a promotion that gives potential customers an incentive to buy. As discussed in the article, incentives are rewards that encourage action when the target audience might not otherwise be motivated. This distinction is important, especially in marketing, where the right approach can make all the difference. If you’re interested in understanding the tools and strategies behind successful online stores, you might want to check out the Shopify theme detector to see what themes top Shopify stores are using.

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  130. alwaysstellara06eb3b824 says:

    Interesting take on “incentivize”! I always thought it sounded a bit corporate-y. Good to know it’s officially a word now, even if I might still stick to “motivate” or “encourage” most of the time. Do you want to experience a brand new life? Do you want to start from scratch? Choose the life you want? Then come here and play. Bitlife Unblocked

  131. alwaysstellara06eb3b824 says:

    “Incentivize”? 🤔 Never really thought about where that word came from. Interesting how language evolves, even if it makes me cringe a little sometimes! Good food for thought! Do you feel that your actual age does not match your mental age, and want to test your mental age, then come quickly? Heart Age Calculator

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  133. Great read on the nuances between incent, incentive, and incentivize! It’s fascinating how these terms play such a big role in sales tactics. Your explanation really clears up the confusion. Always love learning more about grammar in real-world contexts.

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