On PR Newswire: Back to the Future Day, ‘Most Interesting Man’ Does Halloween

With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire for Journalists. Here are some of this week’s most newsworthy releases you might have missed. Members of the media can register for PR Newswire for Journalists at prnmedia.prnewswire.com. Customize your profile to get the news releases you want before they make headlines. It’s free and takes only a few moments to sign up.

Source: PRNewsFoto/ Jordan Strauss/Invision for Toyota/AP Images

First Toyota Mirai Owners Get A Jump On The Future

Movie magic sometimes turns into technological reality. On Tuesday, more than 300 new Toyota Mirai owners, Mirai dealers and special guests watched actors Michael J. Fox and Christopher Lloyd bring a famous trash-into-fuel scene from “Back to the Future Part II” into the present. The occasion: a celebration to mark the U.S. arrival of Toyota’s Mirai hydrogen fuel cell vehicle — a modern, real-life version of Doc Brown’s trash-fueled technology. See the full release to watch the video debut and to learn more about the Back to the Future Day-themed campaign.

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Giving the Gift of Life: Half of Americans Say They’re Registered Organ Donors

According to the U.S. Department of Health and Human Services, over 120,000 people are currently on the waiting list to receive a lifesaving organ transplant. Just one organ donor can save up to eight lives. However, with a new name joining this list every 10 minutes and 22 people dying each day while waiting, the gap between supply and demand continues to grow as donation rates stagnate. According to a recent Harris Poll, just over half of American adults (51 percent) say they are currently registered organ donors. There remains sufficient room to increase this number, however. While a total of 44 percent of Americans say they aren’t registered donors, 23 percent state they’d consider becoming one. See the full release for more stats on organ donation.

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Source: PRNewsFoto/J. Levine Auction & Appraisal

Million-Dollar Chagall Painting and Notable Works by Rene Magritte and Salvador Dali in J. Levine’s Oct. 29 Fall Auction

Two original paintings by Marc Chagall – one estimated to be worth more than $1 million – and more than 80 other luxury items and rare collectibles from regional estates will be auctioned on Thurs., Oct. 29 during the “Fall Catalog Auction” at Levine Auction & Appraisal, 10345 N. Scottsdale Rd., in Scottsdale, Arizona. The public can preview items on Wed., Oct. 28 from 9 a.m. to 5 p.m. and again starting at 9 a.m. on Thurs., Oct. 29 before the auction begins at 11 a.m. Josh Levine, auctioneer and owner of J. Levine Auction & Appraisal, said the Fall Catalog Auction features a diverse selection of rare antiques, estate jewelry, historical documents and other high-end items, but the fine art will most likely steal the show. See the full release for full details and price tags.

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Domino’s Launches Purpose-Built Pizza Delivery Vehicle

In its latest innovation as the recognized world leader in pizza delivery, Domino’s is launching the Domino’s DXP™ (Delivery Expert), a specially designed and built pizza delivery vehicle. The DXP is the combined brainchild of former GM R&D executive Kenneth R. Baker, Michigan-based Roush Enterprises and Domino’s. To also include consumers’ input, hundreds of concepts were initially identified in an online crowdsourcing design competition hosted by Local Motors. “The Domino’s DXP is the first purpose-built vehicle aimed at revolutionizing pizza delivery,” said Russell Weiner, president of Domino’s USA.  “This innovation allows drivers to do their jobs with greater ease and efficiency, and demonstrates that Domino’s is absolutely fanatical about making perfect deliveries.” See the full release to catch a glimpse of the new vehicle.

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Source: PRNewsFoto/HEINEKEN USA Inc.

“The Most Interesting Man In The World” To Grand Marshal New York City’s Annual Village Halloween Parade

Next Saturday, “The Most Interesting Man in the World” will serve as the grand marshal of New York City’s 42nd Annual Village Halloween Parade, turning Sixth Avenue into Stay Thirsty Way for one night. Partnering with the Village Halloween Parade is part of Dos Equis’® Masquerade campaign, which encourages fans 21+ to seduce their senses and unmask a world of intrigue this Halloween season. “Putting on a mask offers the chance to reveal a more interesting side of yourself, and that’s exactly what we’re encouraging consumers to do this Halloween season,” said Andrew Katz, VP of Marketing for Dos Equis. “By bringing ‘The Most Interesting Man’ to what is already an epic event enjoyed by millions, we’re taking this year’s Halloween celebration to another level.” See the full release for more details.

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Anna Jasinski is manager of audience relations at PR Newswire. Follow her on Twitter at @annamjasinski for expert tips on writing and social media. You can also catch her tweeting the latest news in journalism and blogging on @BeyondBylines.