Media Insider: Instagram Most Engaging, Media Companies Battle for Millennial Audience, BuzzFeed Multiplies
Welcome to Media Insider, PR Newswire’s round up of journalism, blogging and freelancing stories from the week.
Influencers: Instagram is the Most Engaging Platform (Report) (SocialTimes)
Influencer marketing has come into its own this year, with marketers and influencers gaining a better understanding of the power it holds, SocialTimes says. But many still find the market unclear. A report from Bloglovin found that nearly 60 percent of the 2,500 micro-influencers surveyed said they felt Instagram is most effective for engaging with audiences, SocialTimes reports.
Sign of the Times: The New York Times is Buying an Experiential Agency (Digiday)
The New York Times is acquiring a marketing agency. The Times is buying Fake Love, an agency that specializes in live experiences, virtual, and augmented reality, says Digiday. The Times is trying to grow its revenue in part by offering more ad agency services, reports Digiday.
What Univision Saw in What’s Left of Gawker (Chicago Tribune)
In many Hispanic homes, Univision is a constant TV presence and a huge influence, says Chicago Tribune. Recently, Univision made news with the purchase of Gawker Media’s sites — English-language, not especially concerned with Latino culture and oriented toward a young audience, The Tribune continues. It appears Univision is looking toward a future that’s young, digital, and diverse.
Which Media Companies are Winning the Battle for Millennials? (Politico)
Josh Topolsky’s The Outline plans to launch this fall and is aimed directly at the millennial market. Millennials make themselves more open to new brand identification than their elders, Politico reports. And the population is massive. At 82 million, it’s six million greater in number than the last big population bulge, the self-analyzingest generation, the Baby Boomers, Politico says.
Exclusive: BuzzFeed Divides Its News and Entertainment Divisions in Company-Wide Reorganization (VF Hive)
BuzzFeed is multiplying, Vanity Fair reports. The company announced this week that it will split into two distinct departments — BuzzFeed News and a newly-formed BuzzFeed Entertainment Group (BFEG) — a move that underscores the importance of video with regard to its longevity. The new entertainment department will serve as an umbrella for all of BuzzFeed’s entertainment content, including short- and long-form video, lists, quizzes, and micro-content, Vanity Fair says.
Subscribe to Beyond Bylines to get media trends, journalist interviews, blogger profiles, and more sent right to your inbox.
[blog_subscription_form]
Christine Cube is a senior audience relations manager with PR Newswire and freelance writer. Follow @cpcube or check out her latest on Beyond Bylines on PR Newswire for Journalists.
This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I’ve shared your site in my social networks!
naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.
Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated
This was beautiful Admin. Thank you for your reflections.
Nice post. I learn something totally new and challenging on websites
I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will
I just like the helpful information you provide in your articles
There is definately a lot to find out about this subject. I like all the points you made
I am truly thankful to the owner of this web site who has shared this fantastic piece of writing at at this place.
Nice post. I learn something totally new and challenging on websites
I appreciate you sharing this blog post. Thanks Again. Cool.
I really like reading through a post that can make men and women think. Also, thank you for allowing me to comment!
Pretty! This has been a really wonderful post. Many thanks for providing these details.
This was beautiful Admin. Thank you for your reflections.
naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.
Hi there to all, for the reason that I am genuinely keen of reading this website’s post to be updated on a regular basis. It carries pleasant stuff.
I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will
I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will
Good post! We will be linking to this particularly great post on our site. Keep up the great writing
very informative articles or reviews at this time.
I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.
Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post
Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post
There is definately a lot to find out about this subject. I like all the points you made
I am truly thankful to the owner of this web site who has shared this fantastic piece of writing at at this place.
Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post
Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated
I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.
very informative articles or reviews at this time.
You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!
Pretty! This has been a really wonderful post. Many thanks for providing these details.
I just like the helpful information you provide in your articles
Nice post. I learn something totally new and challenging on websites
I like the efforts you have put in this, regards for all the great content.
I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will
naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.
For the reason that the admin of this site is working, no uncertainty very quickly it will be renowned, due to its quality contents.
I really like reading through a post that can make men and women think. Also, thank you for allowing me to comment!
Hi there to all, for the reason that I am genuinely keen of reading this website’s post to be updated on a regular basis. It carries pleasant stuff.
For the reason that the admin of this site is working, no uncertainty very quickly it will be renowned, due to its quality contents.
I am truly thankful to the owner of this web site who has shared this fantastic piece of writing at at this place.
There is definately a lot to find out about this subject. I like all the points you made
nice post . Thank you for posting something like this
Thank you for publishing this amazing piece of content on the internet.
Nice information! Thanks for your Post