On PR Newswire: COVID-19 Impacts on Workplace Safety, Consumer Behavior; Clinical Trial to Test Blood Plasma

With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire for Journalists. Here are some of this week’s most newsworthy:

Source: PRNewsfoto/Empire State Building

Empire State Building Launches #HeroesShineBright Campaign to Show Thanks to First Responders

The Empire State Building (ESB) on April 23 announced the launch of #HeroesShineBright, a weeklong campaign to give thanks to every person putting their lives on the line to save others during the COVID-19 pandemic both in the United States and around the world. Every night from April 24 through May 2, ESB will dedicate its tower lights to a different First Responder organization, shining in their representative colors to acknowledge their bravery and service.

Source: PRNewsfoto/Workplace

As States Look to Reopen, CFOs Prioritize Workplace Safety and Employee Health, According to PwC COVID-19 CFO Pulse Survey

The fourth release of PwC’s COVID-19 CFO Pulse Survey reveals 77% of U.S. chief financial officers (CFOs) anticipate changing workplace safety measures upon returning to on-site work. As employers focus on protecting employees, 65% anticipate reconfiguring work sites to promote physical distancing and 52% anticipate changing and/or alternating shifts to reduce exposure. In addition, half of survey respondents expect a higher demand for employee protection.

Source: PRNewsfoto/Coronavirus & consumers

Deloitte: As Pandemic Spreads, Most Consumers Retreat

As a global health crisis potentially morphs into an economic one, Deloitte is conducting a series of biweekly surveys around the globe to better understand the interplay between personal safety and economic vulnerability as a driver of purchase decisions and consumer behavior. The first such survey titled “Deloitte Global State of the Consumer Tracker,” conducted in 13 countries during the week of April 13, queried 1,000 consumers in each country. The responses provide insight into how consumers in different countries intend to weather this dual crisis.

Source: PRNewsfoto/NYU Langone

Clinical Trial to Test Blood Plasma from Recovered Patients as Treatment for COVID-19 Disease

A clinical trial now underway is looking at whether blood plasma donated by people recovered from 2019 coronavirus disease (COVID-19) could be used to treat other people with the pandemic virus. Led by researchers from NYU Grossman School of Medicine, Montefiore Health System, and Albert Einstein College of Medicine, the trial will seek to determine whether “convalescent plasma,” if injected into patients’ blood, can keep them from developing the most severe forms of respiratory distress.

Source: PRNewsfoto/Coronavirus & consumers

Four Consumer Behavior Trends Emerge During the COVID-19 Pandemic, the First EY Future Consumer Index Finds

The COVID-19 crisis is being defined by four distinct consumer behavior segments, according to the first edition of the EY Future Consumer Index, a survey of 4,859 people tracking consumer sentiment and behavior across the U.S., Canada, the U.K., France, and Germany. These are “Cut deep,” “Stay calm, carry on,” “Save and stockpile,” and “Hibernate and spend.”

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Larry Grady is online content manager at PR Newswire for Journalists.  He has worked in business media for nearly 30 years and enjoys reality TV and daydreaming about travel and wine.