Evergreen Content to Help You Meet Holiday Writing Deadlines

Evergreen Content - Ready Your Site for the Holidays

While you might be watching your colleagues start off on their vacations (or staycations, it’s 2020), you’ve got more holiday feature writing to do.

This annual deadline doesn’t always lead to your most creative writing.

Thankfully, you’ve got a place to go: Start with the advance search tool on PR Newswire for Journalists and fill those empty spaces on your website with compelling content.

Keep these five things in mind, when readying your news site for the holidays.

News releases get creative.

Thanks to content marketing, news releases have become great vehicles for storytelling. Marketers and publicists know you’re pressed for time and low on staff through the new year, so they’re making releases easier than ever to use.

A quick search of recent releases uncovered these announcements, which can be used as stand-alone holiday pieces:

Many releases come with art or graphics.

Stop searching for high-resolution images and/or videos – many of our releases come with multimedia elements, making them easy to upload.

Feel free to publish photos, logos, and videos without worrying about copyright issues. Everything on our newswire is fair game for use.

Here are just some of the images you might find if you search the word “holiday” on PR Newswire for Journalists.

Find Art for Your Holiday Content - PR Newswire for Journalists Holiday Photo Collage

Advance the story.

With the holidays come Black Friday and Cyber Monday. Organizations across a range of industries will be announcing new products and savings for consumers. And with 2020 being what it is, many of the holiday sales will be extended over several days/weeks or moved online, so it’s important to keep up with the latest announcements.

If you’re putting together a deal guide, list of gift ideas, or holiday budgeting tips, a custom newsfeed on PR Newswire for Journalists will help you find news to fit your needs. A search on PR Newswire will pull up these items:

Now, about that evergreen copy.

Say you’re a magazine writer and you closed your holiday gift-giving guide or round-ups months prior. You likely must continue updating your website.

So unless a major news event occurs, you’re probably still recycling the same ideas, tweaking them a bit, and adding a 2020 or 2021 label.

Need some evergreen ideas to start from? Try these:

Need to follow up? That’s easy.

If you decide to make a few calls to add to and/or change some of the site content, finding a source to interview isn’t hard.

Every release that crosses our newswire comes with a media contact in the release. Email and phone numbers are standard, and these folks are ready for your questions.

Finally, if you’ve not already tried our ProfNet or HARO services, give them a try. There are thousands of sources available for interview at any time.

(Note: This post is an updated version of a post that originally appeared on Beyond Bylines in Dec. 2016.)

Subscribe to Beyond Bylines to get media trends, journalist interviews, blogger profiles, and more sent right to your inbox.

[blog_subscription_form]

Rocky Parker is the manager of Audience Relations at PR Newswire. Check out her previous posts for Beyond Bylines and connect on LinkedIn. When she’s not working, Rocky typically can be found cooking, binge-watching a new show, or playing with her puppy, Hudson.

You may also like...

46 Responses

  1. gate.io says:

    Your article made me suddenly realize that I am writing a thesis on gate.io. After reading your article, I have a different way of thinking, thank you. However, I still have some doubts, can you help me? Thanks.

  2. Your point of view caught my eye and was very interesting. Thanks. I have a question for you. https://www.binance.com/ph/register?ref=S5H7X3LP

  3. Aliyah Cline says:

    I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will

  4. I like the efforts you have put in this, regards for all the great content.

  5. Good post! We will be linking to this particularly great post on our site. Keep up the great writing

  6. This was beautiful Admin. Thank you for your reflections.

  7. Iyana Reilly says:

    Pretty! This has been a really wonderful post. Many thanks for providing these details.

  8. Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post

  9. Nice post. I learn something totally new and challenging on websites

  10. very informative articles or reviews at this time.

  11. Andrea Flynn says:

    Hi there to all, for the reason that I am genuinely keen of reading this website’s post to be updated on a regular basis. It carries pleasant stuff.

  12. Jamir Reid says:

    Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.

  13. I am truly thankful to the owner of this web site who has shared this fantastic piece of writing at at this place.

  14. very informative articles or reviews at this time.

  15. Alice Greer says:

    I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.

  16. I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will

  17. Harold Moses says:

    I am truly thankful to the owner of this web site who has shared this fantastic piece of writing at at this place.

  18. Cont Binance says:

    Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me. https://www.binance.info/ro/join?ref=V2H9AFPY

  19. I really like reading through a post that can make men and women think. Also, thank you for allowing me to comment!

  20. Jase Ponce says:

    Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated

  21. I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.

  22. I do not even understand how I ended up here, but I assumed this publish used to be great

  23. Dillan Lang says:

    Nice post. I learn something totally new and challenging on websites

  24. I really like reading through a post that can make men and women think. Also, thank you for allowing me to comment!

  25. Hi there to all, for the reason that I am genuinely keen of reading this website’s post to be updated on a regular basis. It carries pleasant stuff.

  26. For the reason that the admin of this site is working, no uncertainty very quickly it will be renowned, due to its quality contents.

  27. Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post

  28. You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!

  29. Addisyn Bell says:

    I am truly thankful to the owner of this web site who has shared this fantastic piece of writing at at this place.

  30. This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I’ve shared your site in my social networks!

  31. This was beautiful Admin. Thank you for your reflections.

  32. Sergio Horne says:

    You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!

  33. Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post

  34. Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post

  35. Pretty! This has been a really wonderful post. Many thanks for providing these details.

  36. Trent Meza says:

    Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.

  37. Marin Adams says:

    This was beautiful Admin. Thank you for your reflections.

  38. Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post

  39. I very delighted to find this internet site on bing, just what I was searching for as well saved to fav

  40. Reed Griffin says:

    For the reason that the admin of this site is working, no uncertainty very quickly it will be renowned, due to its quality contents.

  41. I really like reading through a post that can make men and women think. Also, thank you for allowing me to comment!

  42. I very delighted to find this internet site on bing, just what I was searching for as well saved to fav

  43. Lisa Tyler says:

    Pretty! This has been a really wonderful post. Many thanks for providing these details.

  44. Delaney Ross says:

    This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I’ve shared your site in my social networks!

  45. I appreciate you sharing this blog post. Thanks Again. Cool.

Leave a Reply