5 Steps: How to Keep Up with Hispanic News Beyond Hispanic Heritage Month
While Hispanic Heritage Month will soon wrap, coverage of the Hispanic and Latin community continues year-round.
Author: Jessica Alas
Covering immigration can be challenging. Here’s how to do it well in the Trump era.
Spanish-language media has always covered immigration well. But when you add to the conversation a wall, travel ban, and sanctuary cities, the subject of immigration gets pushed to the top of the news cycle....
Career Crossroads: Latina Talk Show Host Balances Passion for Journalism with Dream of Acting and Music-Making
It’s not every day that you get to shape history. That’s exactly what Cuban-American journalist María Laria did in 1988, as the first woman to create, produce, and host a Spanish-language talk show in the...
Speaking on a Panel? Expertly Prepare with These Best Practices from the Pros
Not all media panels are created equal. But they’re an important avenue for audiences to connect with you, beyond reading your stories and following on social media. Consumers want to learn about your experience...
Career Crossroads: How a CNN en Español Host Sparks Positive Empowerment Beyond Media
Ismael Cala is no stranger to social media. The CNN en Español host has more than 2.51 million Twitter followers and 1,300,000+ likes on Facebook. Cala agrees social networks are fundamental to building a...
Super Fan or Cyber Stalker? How You Can Tell the Difference and When to Draw the Line
As a member of the media, you’re probably a local celebrity. You’ve built a solid following – readers, listeners, and/or viewers. Fans are following you on social media, and you may possess a verified Twitter...
On-Air Faux Pas? Experts Share Advice to Regain Viewer Trust
Let’s face it: No one’s perfect. Folks on television probably have a greater appreciation of this than most. The past year was chock-full of on-air faux pas. News anchor Kristi Capel of Fox 8...
Looking Ahead: Hispanic and African-American Media Join Forces to Engage Audience and Influence in 2016
What a difference a year makes. Last year, we talked about how media and marketing merged to develop a stronger voice. Brands implemented content marketing, while media outlets fully embraced social media to reach...
Nowhere to Hide: TV Journalists Face the Pressure of Cosmetic Procedures
They say the camera doesn’t lie. It used to be that plain, ol’ high-definition television would provide enough pressure for some TV journalists and media personalities to fine-tune trouble spots. But new ultra, HD...
News Ethics: Staying Balanced When Covering Race, Ethnicity and Gender
When it comes to publishing in today’s politically correct world, the best advice might be to tread lightly. Take, for example, connecting with Latino audiences. Whether a Hispanic subject is Mexican, Puerto Rican, Cuban,...
Career Crossroads: How-To and Fiction Author Discusses Keys to Book Writing Success
Join us each month for Career Crossroads, a look at how journalists, bloggers, and freelancers are adapting to changes in their media careers. Catch up on previous installments at bit.ly/careercrossroads and access job opportunities...
Red Carpet Etiquette for Newbies
From celebrity sightings to best and worst dressed, the 2015 award season has been an exciting one thus far. But it’s not over. There are more red carpet opportunities to come in the months...
The Past, Present & Future of African-American News
African-American newspapers have chronicled the successes and struggles of the Black community for more than 100 years. In the late 19th century, during the Jim Crow period when Blacks were suffering lynching, racial segregation,...
2014 Rewind: 5 Multicultural Media Trends to Watch
As 2014 comes to a close, it’s time to reflect on the year that’s passed and its influence on what’s to come. Join us as we continue to rewind the year and read previous 2014...
Success and Struggles as Spanish-Language News Agencies Evolve for the Online Audience
As part of our Hispanic Heritage Month coverage, we spoke with two leading Spanish-language news agencies to better understand the challenges they face. Spanish-language news agencies find themselves in a unique space within the...
Career Crossroads: Tips for Journalists to Avoid Contract Confusion
We talk to two lawyers about a couple key terms that journalists should expect in a contract.
How Journalists Are Tapping Black Twitter to Learn About the African-American Community
There is no denying the power of Black Twitter. This online subculture has become a sustainable means for the African-American community to voice its opinions on a variety of relevant topics. “Besides going for...
Neutral vs. Regional Accents On-Air: How to Decide What Works Best for You
The issue of whether or not a neutral accent works best in Spanish-language media is an ongoing debate. Although brands usually opt for a neutral voice-over narration for campaigns in hopes of reaching a...
Five Reasons to Attend a Blogging Conference
Blogging conferences are an excellent resource for new and veteran bloggers, alike – offering the opportunity to meet other bloggers, network with brands, and raise their blog’s profile. The challenge, though, is deciding which...
New Opportunities in Brand Marketing for Latina Lifestyle Journalists
As brands desire to connect directly with consumers via social media, savvy marketers have moved from traditional brand positioning to content marketing. So as a company recognizes this as a viable means to reach its...
