Content isn’t being pushed out into the void anymore. Until recently, news organizations could afford to economically disengage from their audience, and journalists could set their focus on deadlines. But, it’s no longer just...
Snapchat isn’t for child’s play. It’s no longer just for selfies or only young millennials. And it’s not going away anytime soon, says Tim Cigelske, director of social media with Marquette University and associate editor...
From The Wall Street Journal to The New York Times and The Associated Press, news organizations are using new technology to tell otherwise traditional stories in dramatically different ways. As recently as a couple...
If the year-end #YouTubeRewind video proves anything, 2015 was “the year of social video.” Nothing indicates that trend will slow down in the New Year. In fact, experts predict video will play a more...
What a difference a year makes. Last year, we talked about how media and marketing merged to develop a stronger voice. Brands implemented content marketing, while media outlets fully embraced social media to reach...
The stories from 2015 that will have lasting implications on how journalists do their jobs.
The chasm that exists between the newsroom and advertising departments is as old as time. Few things bridge the gap. But messaging app Slack comes close. Slack rooms, bots, or channels ultimately are built...
They say the camera doesn’t lie. It used to be that plain, ol’ high-definition television would provide enough pressure for some TV journalists and media personalities to fine-tune trouble spots. But new ultra, HD...
Live tweeting requires skill, strategy, and social savvy in order to be really effective.
Social media has revolutionized how people receive and share news and information. Because of this change with how people around the world consume news, journalists – and the media landscape – have had to quickly...
Journalists know how to find story angles that hook their readers emotionally, while abiding by a strict code of conduct that preserves the integrity of the publications they represent. Marketers are recognizing that these skills...
First-time visitors to New York, Los Angeles and DC typically have a decent understanding of these places before they ever set foot in them. With most major news media calling one of the two coasts home, audiences across...
“Blogging is dead!” I recently opened Facebook messenger to see a note from a friend and fellow blogger asking for my opinion on that statement. A marketer had declared this to her and knowing I write a lot on...
When it comes to keeping up with today’s media landscape, journalism schools must be ready to change course. Or in this case, courses. “Journalism is changing,” says Anthony Rotolo, director of Communications@Syracuse, a new...
African-American newspapers have chronicled the successes and struggles of the Black community for more than 100 years. In the late 19th century, during the Jim Crow period when Blacks were suffering lynching, racial segregation,...
As 2014 comes to a close, it’s time to reflect on the year that’s passed and its influence on what’s to come. Join us as we continue to rewind the year and read previous 2014...
2014 brought controversy and conflict in journalism, including allegations of plagiarism and the dangers freelancers face.
Mobile has transformed the way news is reported, distributed and consumed. Not only are journalists and bloggers using cellphones to take photographs and capture audio and video, some are exclusively using mobile in place...
Journalists and bloggers are using LinkedIn to supplement their stories. It appears their audiences are listening.
Washington’s going to be quiet for several weeks now that Congress is out of session, allowing candidates to campaign in their home states for the November midterms. But if candidates are socially plugged in,...
