Blog Profiles: Social Media and PR

Blog Profiles: Social Media and PR Blogs We Love

Blog Profiles: Social Media and PR Blogs We Love

Welcome to Blog Profiles! Each week, PR Newswire media relations manager Christine Cube selects an industry or subject and a handful of sites that do a good job with promoting, contributing, and blogging about the space. Do you have a blog that deserves recognition? Tell Christine why on PR Newswire for Bloggers.

This week’s blog profiles took some time and thought.

Social media and public relations are things that I live, work, and practice every day. It’s an ongoing lesson.

With that in mind, I found a great many social media and PR blogs that it was hard to whittle down the pack. I could easily review double the number that I came up with here. (Maybe that’s also my way of setting up a Part 2 in the future. We shall see.)

So let’s jump right in.

{grow} is the social media marketing blog of Mark Schaefer, executive director of Schaefer Marketing Solutions.

“You’re in marketing for one reason: Grow,” Schaefer says on his blog. “Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help.”

This blog is full of great information, which isn’t that surprising considering Schaefer’s 30 years of global sales and marketing experience.

A couple of my favorite recent posts include almost any brand can be Pinteresting and 10 strategies to battle content shock.

Follow @markwschaefer on Twitter.

Social Media Examiner. OK. If you’re in social media, you already know this one.

Social Media Examiner is managed by founder and CEO Michael Stelzner. The site has more than 90 writers who produce original content for it, and its audience appears to be pretty loyal with some 230,000 email subscribers.

“Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales,” the blog says. “Our mission is to help you navigate the constantly changing social media jungle.”

Some recent interesting posts include 26 creative ways brands use Facebook status updates and 16 blogging resources to improve your blog.

Follow @smexaminer on Twitter.

Social Fresh is a social media education company that builds advanced social media training resources for marketers. It also has a blog.

I like this site for a lot of reasons. I find the content incredibly accessible, particularly in posts like five reasons why the Ellen tweet worked (and one key question) and SXSW Interactive 2014 goes global with new appetites for technology.

In the latter post, writer Maren Lau, CMO of media and marketing company IMS Internet Media Services which helps fast-moving businesses expand to Latin America, talks about attending SXSW for the first time this year.

“SXSW is a platform from which innovators can proclaim that digital businesses not only need to prove profitable, scalable models but should also inspire joy and create social value,” Lau said.

Follow @socialfresh on Twitter.

Jeffbullas.com is the social media marketing blog of author and strategist Jeff Bullas.

According to the blog, Bullas works with companies and executives to “optimize their online personal and company presence and brand with digital and social media marketing.”

The blog covers all things social media marketing, content marketing, and digital marketing.

A couple recent interesting posts include 20 powerful ideas for creating and marketing your ebook (really cool infographic in there) and would you rather be social or interesting?

Follow @jeffbullas on Twitter.

Beyond PR is a PR Newswire blog managed and run by Sarah Skerik, vice president of content marketing.

Contributors come from across the PR Newswire global organization, and we talk about a variety of topics, including PR, investor relations, social media, SEO, and content marketing.

I chose Beyond PR because it truly is a force to be reckoned with. A look at how PR Newswire serves the media is just one example of how Beyond PR serves its audience.

“We talk a lot about the online visibility of press releases, but we’ve never lost sight of the fact that the No. 1 reason why most organizations use PR Newswire is to reach professional journalists with their message,” Skerik writes.

Also, if you’re interested in learning how newsroom staffs recently changed, check out the newest issue of MEDIAware, which discusses media moves at CBS Evening News, The Onion, and The Huffington Post.

Christine Cube is a media relations manager with PR Newswire and freelance writer. Follow her @cpcube.

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