5 Ways Journalists Use LinkedIn for Research and Reporting
It appears LinkedIn has come a long way from its start as a conduit for creating professional connections.
In fact, LinkedIn quickly is making inroads into newsrooms as a place for research, sourcing, and listening, allowing journalists to follow issues and pull stories out of conversations.
Journalists can keep their ears open for nuggets through groups on LinkedIn, said Yumi Wilson, a corporate communications manager with the Mountain View, Calif.-based company.
“With groups, if you just want to follow new technology or mobile, you can find what people are saying about different companies,” Wilson said. “Journalists can follow groups, participate in discussions, and solicit feedback.”
LinkedIn also consistently is adding new tools to help users be more productive and successful in their business.
Here are 5 ways journalists are using LinkedIn:
- Sharing stories. There are 1.5 million publishers currently using the LinkedIn share button on their sites. This includes traditional news organizations and media, such as Mashable, TechCrunch, and Gigaom.
- Increased story visibility. LinkedIn acquired Pulse about a year ago. This means stories from those publishers with the share button are being featured in Pulse. Wilson explained the algorithm to display stories is based on an individual’s customizations and the publishers they’re following. The same happens with trending stories on LinkedIn, which takes place when many people share a particular story.
- Following companies and employees. Journalists are staying on top of companies and running searches of employees there to see those with LinkedIn profiles. Watching a particular company’s job listings – and the types of job listings – is a clear indication it’s in the market to grow and expand.
- Keyword search for research or story ideas. Wilson used the example of the Facebook acquisition of WhatsApp. When the story broke in February, Wilson was in a training with Bloomberg reporters, who wanted to find WhatsApp members with LinkedIn profiles. The search was successful, and it came up organically, Wilson said.
- Looking up sources. The advanced search function on LinkedIn allows journalists to find and connect with people for stories.
LinkedIn also is unveiling long-form publishing beyond their Influencers program. This feature is being rolled out in stages, with initial access available to about 25,000 members. It will be a great benefit to writers, or those wanting to share certain insights, Wilson said.
“It means I can write a longer post and not just a personal update and share it on LinkedIn,” Wilson said. “If someone likes it, they can follow me.”
LinkedIn celebrated its 10th birthday last year. Its membership is staggering: 277 million worldwide, of whom roughly 100 million reside in the United States and Canada.
To meet this incredible demand, LinkedIn beefed up its corporate presence, expanding staff from 2,100 employees in 2012 to 5,000 employees this year.
Learn more about LinkedIn for journalists on the site’s Press Center.
Christine Cube is a media relations manager with PR Newswire and freelance writer. She’s absolutely on LinkedIn. Follow her on Twitter @cpcube.
This is a brilliant article–thank you.
Thank you! Glad you found it interesting.
I like the efforts you have put in this, regards for all the great content.
I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will
I am truly thankful to the owner of this web site who has shared this fantastic piece of writing at at this place.
I very delighted to find this internet site on bing, just what I was searching for as well saved to fav
I very delighted to find this internet site on bing, just what I was searching for as well saved to fav
Improve your comfort level with these high-quality flip flop slippers. These flexible images, with their soft comfort and strong design, provide outstanding support and are made for all-day usage. For the level of comfort and style. Shop now
Discover the high-quality, flip flop slippers Pakistan. These soft flip-flops, made with premium materials, give your feet support and comfort during the day. Upgrade your casual slippers with these styles, which come in a range that matches any outfit.
I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.
I just like the helpful information you provide in your articles
Hi there to all, for the reason that I am genuinely keen of reading this website’s post to be updated on a regular basis. It carries pleasant stuff.
Hi there to all, for the reason that I am genuinely keen of reading this website’s post to be updated on a regular basis. It carries pleasant stuff.
naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.
Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated
Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated
This was beautiful Admin. Thank you for your reflections.
I am truly thankful to the owner of this web site who has shared this fantastic piece of writing at at this place.
Pretty! This has been a really wonderful post. Many thanks for providing these details.
Hi there to all, for the reason that I am genuinely keen of reading this website’s post to be updated on a regular basis. It carries pleasant stuff.
Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated
Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.
For the reason that the admin of this site is working, no uncertainty very quickly it will be renowned, due to its quality contents.
I really like reading through a post that can make men and women think. Also, thank you for allowing me to comment!
This is my first time pay a quick visit at here and i am really happy to read everthing at one place
This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I’ve shared your site in my social networks!
i am seeing new dress for girls
Explore the variety of party dresses online at Meerak. Meerak presents the latest collection of party dresses online all over Pakistan at affordable prices. Grab your favorite dress today.
Reveal your glamour with the stunning Net Dress Designs offered by Jazmin Clothing. Each dress is crafted from the highest quality net fabric and designed to elevate your style for any special occasion. Shop now.
Mohagni offers the new latest dress design online in Pakistan. We offer various designs and styles with many colors, which can be used for any event. Find the finest quality dresses from mohagni and buy your favorite one.
Discover a world of chic sophistication with Adoro’s Fashionable shoes for women. Our diverse collection caters to every taste, ensuring you find the perfect pair to express your unique style. Step into confidence and standout elegance.
Discover the latest collection of new dresses that will enhance your appearance. Find a perfect dress for every event. We offer ladies dresses online in Pakistan. Shop now and find your perfect match!
Find the best collection of men shoes online in Pakistan. Servis offers the best quality men’s shoes online in all over Pakistan. So, grab your favorite shoes online at low prices.
Discover the elegance and beauty of Afrozeh & apos;s stunning bridal dresses. Experience the essence of luxury and style for your special day.
Check out our online store for kitchen toy sets! We have a wide range of kitchen set for your child that help your child experience the happiness of cooking and feel like a professional chef. Visit The Entertainer online store and shop today!
ECS brings the best collection of Ladies Chappal online in Pakistan. We offer high-quality chappals online all over Pakistan. Get your favorite women’s chappal online at reasonable prices.
Discover the latest trends in ladies jacket and track suits at Chahyay. Shop for stylish bomber jackets, puffer jackets, and track suits at affordable prices in Pakistan.
Discover the exquisite collection of velvet dress pakistani. Immerse yourself in irresistible velvet dress designs, including Pakistani velvet dresses and stunning velvet kaftans. Experience luxury and elegance like never before.
Explore the newest collection of gorgeously new design dress for women. Shop today to add stylish and fashionable clothes to your look. Make a wardrobe upgrade right now by shopping at Declare.
Discover the luxurious world of Nishat Linen’s luxury dresses collection. Explore our exquisite range of luxury dresses and elevating your style with our luxury pret designs in Pakistan.
Discover the powerful benefits of Vitamin C serum for your skin with Her Beauty. Our Vitamin C serum is formulated to brighten and hydrate, giving you a youthful and radiant complexion.
Elevate your style with our diverse range of t shirts for women! From classic basics to trendy graphic prints, our collection offers something for every taste. Browse through a variety of colors, and designs crafted for comfort and versatility. Shop now for the latest in women’s t-shirt fashion.
Browse exquisite floral arrangements at The House of Flowers online store, your premier Florist near me. View a large assortment of gorgeous bouquets and fresh flowers ideal for any occasion. Order now and experience the convenience of top-quality flower delivery right to your doorstep.
Find the newest styles of fashion clothing for women. Find stylish dresses that complement your own style, whether it’s for an informal or formal occasion. Shop now to add some style to your clothing collection with our famous selections.
I just like the helpful information you provide in your articles
This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I’ve shared your site in my social networks!
Osh University stands as a leading international medical university kyrgyzstan , dedicated to producing well-rounded healthcare professionals. Its global recognition and world-class faculty make it an ideal destination for aspiring medical students.
Thank you very much for this useful article. I like it.
Shalamar Hospital, with the best skin specialist in Lahore , is committed to delivering top-quality dermatological care, prioritizing your skin’s health and well-being.