Media Insider: PR Lessons From Time Magazine, Tips for Surviving “Twitter Rage” and More Media Moves

Welcome to Media Insider, PR Newswire’s round up of journalism, blogging and freelancing stories from the week.

Photo by Johan Larsson used under CC BY 2.0

Photo by Johan Larsson used under CC BY 2.0

Push it: How The Wall Street Journal Plans to Make its Push Alerts More Personal (Nieman Journalism Lab)

The Wall Street Journal’s Executive Mobile Editor David Ho explains the evolution of push notifications and plans for increased personalization. Ho assesses that “the biggest challenge for news organizations is relevance.” In order to not burden digital readers with an overabundance of irrelevant stories, there should be an increased use of “customized and personalized alerts” determined by editorial decisions, enhanced technology and “really good algorithms.” With the increase in mobile application use, especially to receive news, push notifications will become even more popular. Here is some valuable information on how a national outlet is setting a precedent for how to use them.

How Time Magazine Turned Bad PR Around After Wacky VR Cover (PBS MediaShift)

By now many of us have probably seen the hilariously uncomfortable Time Magazine ‘Virtual Reality’ cover for August, which went viral and inspired a trove of memes and articles soon after its release. Molly Phillips, the author of this piece, demonstrates how Time Magazine used this coverage to their advantage by sharing some of their favorite memes inspired by the goofy cover. As Phillips points out, “By showing they got the humor the rest of the world was seeing in the cover, they in fact may have saved themselves from a crisis.”

NBCUniversal Buys Big Chunks of Vox Media and BuzzFeed (Re/code)

This week NBCUniversal and Vox Media announced a “strategic partnership.” The media giant is investing $200 million in Vox Media, now making the latter worth more than $1 billion. What this means, among other things, is that they will collaborate on digital advertising, work together on video advertising and video programming, and that you will likely see Vox Media employees more frequently on NBCU-owned networks. NBCU is also expected to announce more information involving the BuzzFeed deal this week.

Journalists Offer Tips on Enduring – and Learning From – Storms of Twitter Rage (Poynter)

This piece offers some great tips for journalists on how to deal with “Twitter rage”. As the author points out “Sooner or later […] most journalists write something that makes somebody very, very angry.” While years ago that may have resulted in a letter to the editor or some phone calls, today people use social media to vent their frustrations, especially through tweeting. Here, Benjamin Mullin interviews a few journalists who have dealt with online vitriol and, in turn, offers some great advice that includes befriending the mute button, biting ones tongue and caring about criticisms “as little as possible.”

Media Moves and News for the Week of August 10 (PR Newswire’s Media Moves)

Media Moves keeps you up to date with who went where in the world of media. This week MSNBC shifts its programming, two reporters join Politico and Forbes promotes a contributing writer to senior editor.

[blog_subscription_form]

Stephanie de Ruiter is an audience researcher with PR Newswire keeping up with media moves throughout the nation with a focus on blogs and online publications.

You may also like...

24 Responses

  1. Pretty! This has been a really wonderful post. Many thanks for providing these details.

  2. naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.

  3. I just like the helpful information you provide in your articles

  4. Myla Shannon says:

    Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post

  5. Andre Atkins says:

    I appreciate you sharing this blog post. Thanks Again. Cool.

  6. I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will

  7. Kaley Mejia says:

    I am truly thankful to the owner of this web site who has shared this fantastic piece of writing at at this place.

  8. Hi there to all, for the reason that I am genuinely keen of reading this website’s post to be updated on a regular basis. It carries pleasant stuff.

  9. I appreciate you sharing this blog post. Thanks Again. Cool.

  10. Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.

  11. For the reason that the admin of this site is working, no uncertainty very quickly it will be renowned, due to its quality contents.

  12. Denzel Quinn says:

    Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.

  13. I really like reading through a post that can make men and women think. Also, thank you for allowing me to comment!

  14. Jovan Zuniga says:

    I appreciate you sharing this blog post. Thanks Again. Cool.

  15. This is my first time pay a quick visit at here and i am really happy to read everthing at one place

  16. Zion Houston says:

    I am truly thankful to the owner of this web site who has shared this fantastic piece of writing at at this place.

  17. You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!

  18. I very delighted to find this internet site on bing, just what I was searching for as well saved to fav

  19. George Nunez says:

    I really like reading through a post that can make men and women think. Also, thank you for allowing me to comment!

  20. Rylan Newton says:

    I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.

  21. Zion Houston says:

    I very delighted to find this internet site on bing, just what I was searching for as well saved to fav

  22. Erica Mills says:

    Hi there to all, for the reason that I am genuinely keen of reading this website’s post to be updated on a regular basis. It carries pleasant stuff.

  23. Pretty! This has been a really wonderful post. Many thanks for providing these details.

  24. Marc Thomas says:

    I am truly thankful to the owner of this web site who has shared this fantastic piece of writing at at this place.

Leave a Reply