Year-End Review: Top Social Media Campaigns of 2019
As 2019 comes to a close, it can be difficult to remember which social campaigns cut through the noise to stand out from the crowd.
Take a moment to think about which social campaigns had the greatest impact on you and why. Perhaps one tugged at your heart strings or made you laugh enough to share it with others.
There are many reasons why a campaign may go viral, and no sure recipe for success, but these brands hit the mark and left a lasting impression.
1. Dove – #ShowUs
In a global study conducted by Dove, the brand found that 70% of women don’t feel represented by media and advertising images.
Images shape our perception of the world, including how we see and feel about ourselves. So when we’re inundated with imagery that perpetuates society’s narrow definition of beauty, the impact to our self-esteem and daily lives can be quite negative.
Partnering with Getty Images and Girlgaze, Dove’s latest marketing campaign sought to break down stereotypes and redefine what it means to look and feel beautiful. Created by self-identifying female and non-binary individuals, Project #ShowUs is the world’s first publicly accessible stock photo library showing women as they are, not as others believe they should be. The growing library of over 5,000 images offers a more inclusive vision of beauty to media and advertisers for use in content that reaches women globally.
2. Apple – #ShotOniPhone
It’s no surprise that Apple is a pro at advertising, but its “Shot on iPhone” campaign really stood out this year. Evolving from previous campaign iterations, Apple kicked off 2019 with a new twist – it added a challenge.
To participate in the challenge, users simply needed to post their best photo taken on an iPhone to Instagram or Twitter with the #ShotOniPhone hashtag. The ten winners selected from around the globe had their images featured on billboards in select cities, in apple retail stores, and online (and received an image licensing fee).
Implementing campaigns that feature user generated content is a creative way to increase engagement and build brand loyalty.
Below are the winning images. Follow this link to learn more about the photographers.
3. Nike – Dream Crazier
For me, one thing I remember most about February’s Academy Awards was Nike’s debut of their “Dream Crazier” ad.
As a follow-up to last year’s ad campaign featuring Colin Kaepernick, the new 90-second ad highlights powerful female athletes and tackles the gender bias women often face. Narrated by Serena Williams, the ad features sequences of female athletes who are working to push boundaries and break barriers. It encourages women to fight back against unfair gender stereotyping and follow their dreams.
The message is strong, inspiring, and memorable. A day later the ad went viral, racking up over 6 million views on YouTube and more than 28 million on Twitter.
“It’s only crazy until you do it. Just do it.”
https://twitter.com/Nike/status/1099723184369152001
4. Spotify – #SpotifyWrapped
Spotify kicked off its annual end-of-year “Wrapped” campaign last week, revealing listeners’ top artists, songs, podcasts, and genres. The personalized Wrapped experience has become an anticipated event, giving users the opportunity to take a deep dive into the music that shaped their year.
For the first time, Spotify let users view their Wrapped history within the mobile app instead of directing them to a website. Highlights are presented in a Stories-like fashion that auto-plays a series of animated cards. As you may have noticed, social media was flooded with images showing listeners’ yearly wrap-up. Also, as a shout out and thank you to fans, many artists associated with Spotify also shared their own Artist Wrapped stats on social.
Building on past marketing efforts, Spotify added an extra dose of nostalgia by giving listeners access to insights from the entire decade — a fun and creative way to engage listeners and draw attention to the app. Who were your top artists?
It's the most wonderful time of the year. #SpotifyWrapped is here! Get yours. https://t.co/MUJHwP1iK3 pic.twitter.com/4X92B9rvPM
— Spotify (@Spotify) December 5, 2019
5. Aviation American Gin – New Beginnings
If your goal is to enhance social media engagement, a well-crafted humorous approach might do the trick.
After Peloton’s controversial Christmas commercial went viral in all the worst ways, Aviation Gin and brand owner Ryan Reynolds seized a timely marketing opportunity. With help from the same actress who appeared in the Peloton ad, the short :40s ad is a tongue-in-cheek sequel that tells the story of where the Peloton wife is now.
The joke rapidly spread on Twitter, now at 9.8 million views and counting.
Do yourself a favor and watch the ad if you haven’t already.
“To new beginnings!”
I like the content most. Just brilliant, also a social media marketer, helpful, Thanks
very informative articles or reviews at this time.
You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!
very informative articles or reviews at this time.
This is my first time pay a quick visit at here and i am really happy to read everthing at one place
I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.
I appreciate you sharing this blog post. Thanks Again. Cool.
Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated
I am truly thankful to the owner of this web site who has shared this fantastic piece of writing at at this place.
I very delighted to find this internet site on bing, just what I was searching for as well saved to fav
Nice post. I learn something totally new and challenging on websites
I really like reading through a post that can make men and women think. Also, thank you for allowing me to comment!
This was beautiful Admin. Thank you for your reflections.
Nice post. I learn something totally new and challenging on websites
very informative articles or reviews at this time.
Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post
You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!
I really like reading through a post that can make men and women think. Also, thank you for allowing me to comment!
I like the efforts you have put in this, regards for all the great content.
I really like reading through a post that can make men and women think. Also, thank you for allowing me to comment!
very informative articles or reviews at this time.
Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.
This is my first time pay a quick visit at here and i am really happy to read everthing at one place
I very delighted to find this internet site on bing, just what I was searching for as well saved to fav
This is my first time pay a quick visit at here and i am really happy to read everthing at one place
I just like the helpful information you provide in your articles
Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.
This was beautiful Admin. Thank you for your reflections.
You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!
I do not even understand how I ended up here, but I assumed this publish used to be great
I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.
Nice post. I learn something totally new and challenging on websites
Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated
Nice post. I learn something totally new and challenging on websites
This was beautiful Admin. Thank you for your reflections.
Hi there to all, for the reason that I am genuinely keen of reading this website’s post to be updated on a regular basis. It carries pleasant stuff.
I really like reading through a post that can make men and women think. Also, thank you for allowing me to comment!
Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.
Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated
There is definately a lot to find out about this subject. I like all the points you made
I really like reading through a post that can make men and women think. Also, thank you for allowing me to comment!
Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post
I am truly thankful to the owner of this web site who has shared this fantastic piece of writing at at this place.
Nice post. I learn something totally new and challenging on websites
There is definately a lot to find out about this subject. I like all the points you made
Pretty! This has been a really wonderful post. Many thanks for providing these details.
I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.
This was beautiful Admin. Thank you for your reflections.
I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.
For the reason that the admin of this site is working, no uncertainty very quickly it will be renowned, due to its quality contents.
I just like the helpful information you provide in your articles
For the reason that the admin of this site is working, no uncertainty very quickly it will be renowned, due to its quality contents.
I appreciate you sharing this blog post. Thanks Again. Cool.
This is my first time pay a quick visit at here and i am really happy to read everthing at one place
Good post! We will be linking to this particularly great post on our site. Keep up the great writing
This is my first time pay a quick visit at here and i am really happy to read everthing at one place
Good post! We will be linking to this particularly great post on our site. Keep up the great writing
Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated
I am truly thankful to the owner of this web site who has shared this fantastic piece of writing at at this place.
This was beautiful Admin. Thank you for your reflections.
Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.
I just like the helpful information you provide in your articles
I’m delighted to have discovered this website! It’s packed with helpful information and is beautifully organized. Thank you for the fantastic posts and all your hard work! I look forward to more great content in the future. Also feel free to visit may web page check this link SEO Agency.