On PR Newswire: Flip-Flop Winter Predicted; Pepsi to Sell Juice Businesses; Small Biz Job Growth in July

With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire for Journalists. Here are some of this week’s most newsworthy:

Farmers’ Almanac Forewarns of Frosty Flip-Flop Winter Ahead

As the nation is immersed in a summer wrought with weather extremes, many find their thoughts drifting to cooler temps. Right on cue, the Farmers’ Almanac is releasing its much-anticipated 2021-22 winter weather outlook that has its own set of extremes, earning it a “frosty flip-flop” moniker that might be a little too frosty for some and not enough flip-flop for others.

PepsiCo Announces Portfolio Optimization Actions for Juice Businesses in North America and Europe

PepsiCo Inc. today (Aug. 3) announced that it has entered into an agreement with PAI Partners to sell Tropicana, Naked and other select juice brands across North America, and an irrevocable option to sell certain juice businesses in Europe, which will result in combined pre-tax cash proceeds of approximately $3.3 billion while retaining a 39% non-controlling interest in a newly formed joint venture.

Prada Luna Rossa Ocean Fragrance Campaign

Prada announced on Aug. 3 the worldwide launch of Luna Rossa Ocean, the new men’s fragrance celebrating humanity augmented by technology, featuring Jake Gyllenhaal in the advertising campaign film directed by Johan Renck.

To view the Multimedia News Release, please click: https://www.multivu.com/players/uk/8933251-prada-luna-rossa-ocean-fragrance-campaign/.

The campaign illustrates the conviction that with technology as an extension of ourselves, we can push beyond our limits, imagine beyond possibility and open new horizons.

Small Business Job Growth Advances in July Amid Signs of Strong Economic Rebound

National job growth in July was up notably across all industry sectors and regions over the previous month, according to aggregated payroll data of approximately 350,000 clients provided by Paychex. The data released in the latest report of the Paychex | IHS Markit Small Business Employment Watch shows the Small Business Jobs Index jumped 0.85% in July, the second strongest 1-month increase since 2010, the period of recovery following the Great Recession.

Deloitte: Business Travel Set for a Slow Takeoff

According to Deloitte’s new report, “Return to a World Transformed: How the Pandemic is Reshaping Corporate Travel”:

• After more than a year of canceled meetings, conferences and tradeshows, and closed workspaces, business travel will accelerate in the second half of 2021 but will remain well below pre-pandemic levels.
• The reopening and return to office-based work will be a primary trigger to reinitiate corporate travel, though executives are cautious of the impact that continued uncertainty around the pandemic will have on both returns. Just a third of companies expect to reach or surpass 50% of 2019 travel spend levels by the end of 2021.

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Larry Grady is online content manager at PR Newswire for Journalists.  He has worked in business media for nearly 30 years and enjoys reality TV and daydreaming about travel and wine.