5 Tips to Build Your Social Media Brand as a Journalist

5 Tips for Social Media Brand Building

The media landscape is constantly changing and journalists and bloggers are learning how to adapt to more social media platforms than ever before. With COVID-19 keeping most people home, social media has become a big(ger) part of most people’s lives and also a news source for many.

According to data from Pew Research, around 48% of Americans got their news from social media in 2021. Facebook ranked as the #1 platform from where many claimed to get their news. This shift in accessing news has changed social media — just about every social platform has a news section for its users.

Although social media is a popular news platform, it does leave room for a lot of misinformation. With fake news and a lack of trust in the media still prominent concerns for the public, how do you build your brand as a journalist that the public can trust?

How to Build a Trusted Social Media Brand

Below is a breakdown of five easy ways to build your social media brand as a journalist and be a credible source for up-to-date news.

1. Be Professional

As a journalist, you are sought after as a source of news and your audience expects you to report on it accurately. Whether you’re a well-known journalist or new to the industry, you want your audience to be able to come back to your social media profile for news because they trust you. Part of building your audience is being professional and objective. Remember, your audience is made up of people with different beliefs and backgrounds, so keeping your personal views or opinions out of your professional social media accounts is crucial (though this has recently become a topic of debate – so know the rules in your newsroom).

2. Be Consistent

Between running to breaking news, conducting interviews, and writing stories and scripts, we know you have a lot on your plate as a journalist. But if you want to build your social media brand, it is important to stay consistent with your social platforms. Since there aren’t 10 of you to keep every social media platform updated up to the minute, pick your favorite platform (or even better – the one your audience uses most) and build from there. Whatever story you’re covering day to day, let your audience know. If you’re covering breaking news, provide updates as they are available.

Covering softer news stories? Tease your audience and let them know what you’re covering by posting photos, videos, and teasers from the story to encourage them to stay tuned. The takeaway here? Be a regular voice that your readers can recognize and come back to time and time again.

3. Know What Resonates With Your Audience

Each social media platform has its own demographic of users and when creating content for your social media platform of choice, it is important to tailor the content to your followers. According to Pew Research, adults between 30-49 make up a large percentage of news consumers on Reddit and LinkedIn, whereas adults between 18-29 mostly used TikTok and Snapchat to view news. Each platform has creative ways to share posts but finding the most relevant and resonating option is key.

For example, Facebook has been most commonly used for videos and written posts, whereas Twitter is known for its shorter posts and the ability to build a feed off one single tweet. Instagram has gained popularity with its story feature that allows for videos or photos. Most Instagram users are viewing stories more commonly than posts these days, so keep that in mind when using Instagram for news.

4. Use Hashtags

Made popular by Twitter, hashtags have become a common feature to most social media platforms these days. Hashtags allow others to find your content and in journalism, hashtags are your best friends! If you’re trying to grow your following or alert those in your area of what news is trending in their community, it’s important to add hashtags to your posts. When using hashtags, it’s important to remember to only tag for topics most relevant to your story — don’t overdo it and make your post look like hashtag spam.

For example, consider including hashtags for:

  • The city/state of the news
  • The topic (politics, storms, crime, breaking news, etc.)
  • The name of an individual or organization the news is about
  • Any other relevant keywords

This will help anyone not already following you to find stories you’re covering, in turn helping you to grow your audience and give those looking for news another resource to follow.

5. Be Creative

Social media is versatile and constantly changing which is a good thing! Don’t be afraid to be creative when it comes to sharing news. There are so many features on each platform that allow for engaging content and the ability to step out of the box.

Social media is a great way to engage with your audience, so meet them where they are and help them engage with news in new ways. Of course, always follow your newsroom’s social media guidelines but remember that social media is an incredibly helpful tool that can build a following for your news coverage.

For tools to help in your day-to-day social media work, check out some of our favorite tools for bloggers and journalists.

Subscribe to Beyond Bylines to get media trends, journalist interviews, blogger profiles, and more sent right to your inbox.

Vanessa Martinez is an Account Executive at PR Newswire. When she’s not working, she can be found taking weekend trips, hiking or with playing with her 3 dogs.

You may also like...

42 Responses

  1. Have you ever thought about including a little bitmore than just your articles? I mean, what you say is valuable and all.But just imagine if you added some great pictures or video clips to giveyour posts more, “pop”! Your content is excellent but with pics and videos, this website could definitely be one of the most beneficialin its niche. Amazing blog! maglia spinazzola italiaEarleneGl maglia portogallo 2022 Catharine

  2. Leila Branch says:

    Good post! We will be linking to this particularly great post on our site. Keep up the great writing

  3. I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.

  4. This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I’ve shared your site in my social networks!

  5. Lilly Ray says:

    This is my first time pay a quick visit at here and i am really happy to read everthing at one place

  6. naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.

  7. Sergio Horne says:

    I like the efforts you have put in this, regards for all the great content.

  8. For the reason that the admin of this site is working, no uncertainty very quickly it will be renowned, due to its quality contents.

  9. Ahmad Mejia says:

    I very delighted to find this internet site on bing, just what I was searching for as well saved to fav

  10. I just like the helpful information you provide in your articles

  11. Aiyana Petty says:

    Pretty! This has been a really wonderful post. Many thanks for providing these details.

  12. nimabi says:

    Thank you very much for sharing, I learned a lot from your article. Very cool. Thanks. nimabi

  13. Good post! We will be linking to this particularly great post on our site. Keep up the great writing

  14. Carson Knapp says:

    This was beautiful Admin. Thank you for your reflections.

  15. naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.

  16. Jake Jackson says:

    I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will

  17. Harley Hines says:

    I am truly thankful to the owner of this web site who has shared this fantastic piece of writing at at this place.

  18. This was beautiful Admin. Thank you for your reflections.

  19. Malaki Ho says:

    Good post! We will be linking to this particularly great post on our site. Keep up the great writing

  20. I am truly thankful to the owner of this web site who has shared this fantastic piece of writing at at this place.

  21. Gunnar Park says:

    This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I’ve shared your site in my social networks!

  22. Ally Parsons says:

    There is definately a lot to find out about this subject. I like all the points you made

  23. Jasper Roach says:

    This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I’ve shared your site in my social networks!

  24. For the reason that the admin of this site is working, no uncertainty very quickly it will be renowned, due to its quality contents.

  25. I appreciate you sharing this blog post. Thanks Again. Cool.

  26. I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.

  27. April Costa says:

    I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will

  28. naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.

  29. Azul Howard says:

    This was beautiful Admin. Thank you for your reflections.

  30. There is definately a lot to find out about this subject. I like all the points you made

  31. Pretty! This has been a really wonderful post. Many thanks for providing these details.

  32. Kaden Lester says:

    naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.

  33. I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.

  34. This is my first time pay a quick visit at here and i am really happy to read everthing at one place

  35. Isis Owens says:

    I really like reading through a post that can make men and women think. Also, thank you for allowing me to comment!

  36. Dane Woods says:

    This is my first time pay a quick visit at here and i am really happy to read everthing at one place

  37. Aldo Peck says:

    I do not even understand how I ended up here, but I assumed this publish used to be great

  38. Nice post. I learn something totally new and challenging on websites

  39. Essence Roy says:

    I just like the helpful information you provide in your articles

  40. This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I’ve shared your site in my social networks!

  1. February 11, 2022

    […] Sources found from medium.com and mediablog.prnewswire.com. […]

  2. February 11, 2022

    […] – Use relevant hashtags, but don’t get carried away with too many. Consider choosing hashtags with keywords about the […]

Leave a Reply